Privacy Policy

Sanity OS Ltd (“Sanity OS”, “we”, “us”, or “our”) is committed to protecting your privacy. This policy explains how we collect, use, and safeguard personal information when you use our website, software platform, and custom-built applications (collectively, the “Services”).

1. Information We Collect

• Personal information (e.g., name, email, phone, company, billing details) when you sign up, request a demo, or contact us.
• Usage and technical data (e.g., IP address, device, browser, pages viewed, activity logs) to operate and improve the Services.
• App-specific data processed when we build/host applications for clients; in such cases we act on the client’s instructions.

2. How We Use Information

• To provide, maintain, secure, and improve the Services.
• To communicate with you about updates, support, security, and service-related matters.
• To process payments and manage accounts.
• To comply with legal obligations and enforce our terms.
• Where we act as a processor, only under the written instructions of the client (the controller).

3. Sharing and Disclosure

We do not sell or rent personal data. We may share information:

• With trusted service providers (e.g., hosting, analytics, payment processing) under appropriate data protection terms.
• To comply with law, regulation, legal process, or enforceable governmental requests.
• In connection with a corporate transaction (e.g., merger, acquisition), where permitted by law.

4. Data Retention

We retain personal information only for as long as necessary for the purposes described in this policy or as required by law. Data processed on behalf of clients is retained in line with client agreements.

5. Security

We implement appropriate technical and organisational measures designed to protect information against unauthorised access, alteration, disclosure, or destruction.

6. Your Rights

Subject to applicable law (including UK GDPR), you may have rights to access, rectify, erase, port, or restrict processing of your personal data, and to object to certain processing. You may also withdraw consent where processing is based on consent.

To exercise your rights, contact us at by using the contact form. We may need to verify your identity before responding.

7. International Transfers

Where data is transferred outside the UK or EEA, we ensure appropriate safeguards (e.g., adequacy decisions or standard contractual clauses) are in place.

8. Controller / Processor Roles

Sanity OS is the controller for personal data it collects directly via the Services. For custom applications we build or host for clients, we typically act as a processor and process personal data solely under the client’s instructions.